Meet your ELT Team

Edward B. Lee, President & CEO

Ed manages our firm and is the lead broker on our key accounts.  He is responsible for overseeing the team in all key aspects of our client partnerships.  He supervises the information gathering, RFP, benefits strategizing, carrier negotiations and wellness processes.  Ed is proud to lead an awesome team of dedicated insurance professionals to deliver employee benefits excellence to our clients. 

Ed has over 19 years of experience as a licensed insurance agent.  He holds Life and Long Term Care licenses in California, Arizona, Georgia, Iowa, Maryland, Nebraska, New Mexico, Oregon, South Dakota, Texas, and Virginia.  Ed received his Group Benefits Disability Specialist (GBDS) designation and is enrolled in the REBC certification program through the American College.  Ed is also an MDRT Qualifying Member signifying his commitment to excellence and professionalism.

Ed received his BA degree in Biochemistry and Cell Biology from University of California, San Diego.

Reid Middleton, Director of Employee Benefits

Reid is a California licensed attorney and insurance consultant with extensive business and legal expertise in employee benefits, business succession planning and overall risk management.

Prior to joining ELT Insurance Services, from 1995 through 1998, Mr. Middleton served as in-house counsel to UCSD Healthcare where he advised physician groups and hospital systems as to insurance reimbursement, capitation and risk pools, managed care and employee benefit programs. From 1998 through 2001, he served as Senior Corporate Counsel to ALARIS Medical Systems, a $550 million publicly traded medical device and software company with 2,500 employees transacting business in 120 countries. From 2001 through 2004, Mr. Middleton served as General Counsel and Secretary for The Upper Deck Company, one of the largest sports and entertainment publishing companies in the world. Mr. Middleton founded an employee benefits practice group providing benefit planning and insurance guidance to a wide range of businesses from leading technology providers to law firms.
Reid received his Bachelor of Arts degree in Political Science from the University of California at Santa Barbara and a Juris Doctor from The University of San Diego, School of Law.